Jinal Choksi started the venture with a strong passion for the stones immediately after graduating from The Nirma University of Entrepreneurship, Ahmedabad. Our jewelry is for the people who are passionate about their life, about what they believe in and have strong sense to make one indulge in it. Our intricate pieces of art depict the passion of people, which is the motto of our brand. It’s not just limited for women but also satiates men of different walks of life